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We are committed to delivering world-class service to our advertisers and publisher partners. Likewise, we are dedicated to protecting our marketplace from click fraud, conversion fraud, phishing, malware and maintaining our traffic quality standards. As you read through the following information, be aware that even with these systems in place, we cannot guarantee to catch every instance of low-quality, fraudulent activity or suspicious traffic. If you suspect click or conversion fraud, please report it to our team and we will investigate it promptly.
Traffic is comprised of ad impressions, clicks and conversions served on Microsoft Bing, AOL and Yahoo owned and operated or syndicated partner websites. Microsoft Advertising uses real-time and post-click systems to help guard against low-quality and invalid clicks. We recognize that invalid clicks can be a serious issue for advertisers. We systematically analyze clicks to determine their validity, and, when possible, remove invalid clicks before they are reported to you.
If potentially invalid clicks are detected, members of our team can flag the case, examine the affected account s , and issue refunds where appropriate. See the Network protection page for more details. We have several methods of identifying suspected invalid clicks and continually work to refine our technology to correctly identify invalid click activity. Microsoft Advertising takes user, advertiser and network protection very seriously. Between Microsoft Advertising and the Microsoft ecosystem of security and privacy products, we try to ensure that the Microsoft Search Network provides quality traffic and a safe experience for our customers.
Here are some specific methods we use to help protect advertisers:. Within the Microsoft Search Network, your search ads can be displayed on Bing, AOL and Yahoo owned and operated sites, syndicated partner sites, or both.
Your search ads can be displayed on the following types of websites; this list is not exhaustive and may vary from market to market. These sites include Bing. Many of these sites have search query boxes and search ads displayed on search results pages. Some pages also feature popular topics or news stories that change throughout the day. These also provide links to search queries resulting in the display of search ads.
Owned and operated properties might also display search ads in ways as described below. If you choose to have your ads displayed on syndicated search partner sites, your search ad may appear on the following types of sites, in addition to search results pages.
Syndicated partners are an integral part of our advertising network and business. It is important that all syndicated partners adhere to our Microsoft Advertising policies and follow a set of industry standard best practices.
Relevant and quality content High-quality original content may result in a positive user experience that meets the needs of your intended audience. Sites displaying Microsoft ads must adhere to the Microsoft Advertising policies , and may not include content promoting or enabling any of the following:. Proper implementation and website behavior To prevent invalid or low-quality clicks, ads should be implemented properly on websites with clear navigation and user controls.
If you see any of these issues, please notify Microsoft Advertising Support. Clear ad labeling and placement Ads should be clearly distinguished from other website content preventing unwanted or mistaken clicks.
Microsoft reserves the right to remove any website at any time from the Microsoft Search Network at its sole discretion.
Protecting yourself from malware can help prevent losing control of your Microsoft Advertising account through account hijacking or password stealing. Keeping your website software platform or content management system updated will help to defend against common vulnerabilities and exploits that would otherwise leave your website vulnerable to malware injection and unknowingly becoming a malware distributor yourself.
Please see advertiser resources for more information on how malware can affect your Microsoft Advertising account. What is malware? Malware comes in many forms and is distributed with many different purposes. Common risks with a malware infection can include:. For more help with a specific malware problem, we suggest visiting the Microsoft Malware Protection Center. Malware on Microsoft Advertising Microsoft Advertising is constantly on the lookout for malware being distributed through our ad network, and action is taken swiftly to assure the safety of our users when malware is detected.
These detections happen through numerous channels as we work with many authorities to ensure comprehensive coverage of the network. My website has malware — what happened? You may notice your website has ads, popups or other content that you did not create. Your website could also be serving malware unknowingly and without any obvious signs. There are a number of ways this can happen:.
These are just a few examples of how your site may have been compromised. The internet and technology is ever-changing, and the ways in which a site can be infected change along with them. Identifying and avoiding malware A key to avoiding malware is being able to identify common sources and deceptive behaviors. It is not always easy, but here are some examples where having an informed awareness of common malware practices could save you potential headache later.
Downloads: When visiting an unfamiliar webpage that offers a download, be sure to check the source of the software. If there is any doubt of the legitimacy or need of the offered software, research online to see if there is any reputation or history. Also pay special attention to downloads that do not appear to belong to the site you are visiting. Also be aware of similar looking or misspelled domain names claiming to be the authoritative source when in reality they are not related.
Emails and instant messages: Be wary of any incoming communication that has attachments, even if it appears to be from a person or business you know. Antivirus and antimalware software such as Microsoft Security Essentials is useful for scanning any incoming attachments. Be especially cautious of clicking on any links contained in messages, and always take note of the actual URL that link takes you to before entering any sensitive information such as login details or payment information.
Other sources: Many sites will offer downloads that are not malicious, but may be combined with other software that is malicious, or may just be unwanted. When installing software be sure to read any details and options in the installer to ensure you do not accidentally agree to install additional unwanted software.
Like any other download, if you are unsure whether or not you would want the software, or are unfamiliar with what it does, research it before agreeing to install. Traffic Quality Center. Expand all. Overview We are committed to delivering world-class service to our advertisers and publisher partners.
Terminology Bing Network traffic Traffic is comprised of ad impressions, clicks and conversions served on Microsoft Bing, AOL and Yahoo owned and operated or syndicated partner websites. Click quality We categorize clicks as standard quality, low quality and invalid. Standard quality: Normal customer ad clicks. Low quality: Clicks that exhibit characteristics of unclear commercial intent, and patterns of unusual activity.
This includes invalid clicks. Invalid: Clicks that exhibit characteristics of user error, search engine robots or fraudulent activity. How Microsoft Advertising works to detect and respond to invalid clicks We recognize that invalid clicks can be a serious issue for advertisers. Microsoft may collect any outstanding balance due on valid clicks for any ads that may violate policy.
Proactive engineers: We employ dozens of engineers dedicated to continually developing and improving the Microsoft Advertising traffic filtration and network monitoring systems.
Traffic quality investigators: The Microsoft Advertising Traffic Quality team is a customer-focused support team that partners with support agents, proactive engineers and other Microsoft support teams to provide comprehensive and detailed analysis services regarding advertiser complaints involving invalid clicks, fake leads and malware.
Articles Search and content network Click quality training Monitoring clicks. Network protection How we work to protect you Microsoft Advertising takes user, advertiser and network protection very seriously.
Pricing discounts: In some markets, our systems evaluate in real time the quality of syndicated partner traffic and may adjust the price charged to the advertiser for associated clicks.
Discounts are applied automatically based on data available to Microsoft Advertising pricing technology. Removal of offenders: When we identify low-quality domains as a result of our proactive monitoring or reactive investigations, we reserve the right to remove those domains. We also employ industry standard IP black-listing methodologies. Advertiser credits: When we identify invalid activity through our automated systems and reactive investigations, we issue credits to advertisers affected by this activity.
We also might use those findings to update our automated click filtration system to proactively detect and filter similar activity in the future. Detection methods Proactive: The Microsoft Advertising platform contains a robust invalid click filtration system, which deploys various algorithms to automatically detect and neutralize invalid clicks.
Additionally, Microsoft Advertising engineers proactively review system alerts and data trends in order to identify suspicious activity, to address clicks that may have escaped the automated filtration systems, and to credit advertiser accounts for those clicks. Reactive: Microsoft Advertising support teams work closely with advertisers to answer questions or address issues with their traffic quality.
Microsoft Advertising Traffic Quality teams review advertiser complaints around suspicious click activity and work across many internal teams to verify data accuracy and integrity. Related articles Click quality training Monitoring clicks: Telling the good from the bad Web crawling. Ad placement Understanding where your ads will appear Within the Microsoft Search Network, your search ads can be displayed on Bing, AOL and Yahoo owned and operated sites, syndicated partner sites, or both.
Bing, AOL and Yahoo search syndication partner sites If you choose to have your ads displayed on syndicated search partner sites, your search ad may appear on the following types of sites, in addition to search results pages. Sponsored search Sponsored search partners own sites that are part of the Microsoft Search Network. Some partners also offer a downloadable toolbar or application.
Toolbars, by definition, contain search boxes that resolve to a search results page featuring search ads, depending on the query entered by the user. Applications offer users a variety of options in addition to search box opportunities and will display search ads depending on the query entered by the user.
These sites contain links listed below categories of interest e. Domain and error implementations Parked domain sites and other domain match sites are part of the Syndicated Search Network.
Domain Match serving technology matches search term keyword suggestions and sponsored ads relevant to undeveloped domain names and unregistered domain names. The Domain Match product refers to advertisements or related keyword suggestions displayed on a landing page that typically receives significant type-in traffic.
Error channel partners will provide users with relevant categories of keywords or ads in cases where the original domain they try to access would normally result in a "page not found error. Arbitrage To increase the volume of high-quality traffic to their sites, some of our syndicated partners are approved to advertise with other providers. These related keywords are generally related to the content on the page.
Just as with a standard search query, a user who clicks on one of the featured keywords in the labeled ad is then taken to a search results page that may include search ads. In some circumstances, such as sensitive news articles, non-related keywords are used. Mobile Search ads can be displayed within a mobile browser or app, depending on the query entered by the user.
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